I know I’m in the minority of people who really like this movie. Ok, maybe not the minority because it opened to $65M but it’s one of the few movies Kel and I disagreed on substantially so
Kel and I have talked about Comic Con in the scheme of a marketing plan a lot. The most difficult aspect, I think, is understanding the Comic Con audience – because most executives in Hollywood aren’t geeks.
This was obviously a sequel that was rushed through production. And the disheartening thing is it doesn’t seem liked execs paid attention to what really made Iron Man so successful.
There’s more action and less story. Which is a sign of a rushed script. And the idea that execs think people want more Iron Man than they want Tony Stark, which I don’t think is the case.
In some ways, this was a great movie and in some ways it was uneven (though not nearly as uneven as X2). But the easy stuff first:
I wasn’t thrilled with Kevin Bacon as the villain. In theory I thought it was great, but in
This all started when I saw Thor. And let me be clear, none of this is because the 3D in Thor was bad. Visually it was very interesting and well done. But for the first time since I’d seen
Thor is pretty and big and fun which is good for a summer movie.
There’s some attempt at depth and you’ve definitely got great actors who are capable of it. But it doesn’t really resonate powerfully.
Thor opened to $65M and even though that might seem like a very decent summer opening (ETA: especially compared with how Green Lantern [$53M] and X-Men First Class
I admit I went into Wolverine without a lot of expectations. Despite Hugh Jackman’s interviews about how they chose the director because Gavin Hood would handle the characterization well. I haven’t seen any of Hood’s other work so I don’t know if is inability to actually live up to all the talk because he really doesn’t handle