Pacific Rim

Rating: 3.5 of 5  

I posted my Pacific Rim review and I’m glad I saw it opening weekend. Because unique ideas are becoming so rare in summer blockbusters and this is a good one. a little scary every now and then because those kaiju aren’t joking around. But very cool.

It doesn’t look like it will make . . . → more

The Lone Ranger

The Lone Ranger

Rating: 2.75 of 5  

My Lone Ranger review or, an examination of when trailers lie.

And I have to admit it’s not often that I’ll watch a trailer and get the tone of a movie so wrong. Even when they hedge around the edges of a story, usually I can spot it. But this was . . . → more

Event Horizon

Kate Winslet in a photo full of glamour and history and she looks oddly alone. Titanic is such a modern day classic and I loved it so much when it was in theaters (still do) but . . . → more

Event Horizon

dammit. I wasn’t going to post anything on the Avengers this week, but then (of course) they released new photos and some of them are really cool. see the small gallery at the bottom of this . . . → more

Event Horizon

I could have posted something from the Hunger Games premiere. Or the Lone Ranger photo that everyone has seen. Or something from SXSW like Cabin in the Woods (“I want you all to enjoy the movie . . . → more

good theory, executed poorly

a visual rant… I just saw these images again, and they are a great example of good theory, executed poorly: . . . → more

the Comic Con phenomenon

Kel and I have talked about Comic Con in the scheme of a marketing plan a lot. The most difficult aspect, I think, is understanding the Comic Con audience – because most executives in Hollywood aren’t geeks. . . . → more

the pitfall of vanity projects

Super 8

I used to really like J.J. Abrams. I still mostly do. Not so much for Felicity, but Alias was pretty cool (granted, the pilot was completely a network version of Buffy . . . → more

the peril of poor marketing

Thor opened to $65M and even though that might seem like a very decent summer opening (ETA: especially compared with how Green Lantern [$53M] and X-Men First Class . . . → more