Tag: marketing

Event Horizon
Posted April 6, 2012 : Event Horizon, Joss Whedon

Kate Winslet in a photo full of glamour and history and she looks oddly alone.

Titanic is such a modern day classic and I loved it so much when it was in theaters (still do) but

Event Horizon
Posted March 30, 2012 : Event Horizon

dammit. I wasn’t going to post anything on the Avengers this week, but then (of course) they released new photos and some of them are really cool. see the small gallery at the bottom of this

Event Horizon
Posted March 23, 2012 : Event Horizon, Jennifer Lawrence, Joss Whedon

I could have posted something from the Hunger Games premiere. Or the Lone Ranger photo that everyone has seen. Or something from SXSW like Cabin in the Woods (“I want you all to enjoy the movie

good theory, executed poorly
Posted December 17, 2011 : Commentary

a visual rant…

I just saw these images again, and they are a great example of good
theory, executed poorly:

the Comic Con phenomenon
Posted July 19, 2011 : Commentary

Kel and I have talked about Comic Con in the scheme of a marketing plan a lot. The most difficult aspect, I think, is understanding the Comic Con audience – because most executives in Hollywood aren’t geeks.

the pitfall of vanity projects
Posted June 14, 2011 : Commentary

I used to really like J.J. Abrams. I still mostly do.

Not so much for Felicity, but Alias was pretty cool (granted, the pilot was completely a network version of Buffy

the peril of poor marketing
Posted May 8, 2011 : Chris Hemsworth, Commentary

Thor opened to $65M and even though that might seem like a very decent summer opening (ETA: especially compared with how Green Lantern [$53M] and X-Men First Class