Pacific Rim

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Rating: 3.5 of 5 ★★★½☆ 

I posted my Pacific Rim review and I’m glad I saw it opening weekend. Because unique ideas are becoming so rare in summer blockbusters and this is a good one. a little scary every now and then because those kaiju aren’t joking around. But very cool.

It doesn’t look like it will make much money, though because the tracking has been really low, which is disappointing and I kind of wanted this to succeed even before I saw it. But I think the tracking was a result of poor marketing. Joss Whedon said several times about The Avengers that opening weekend was on the marketing team – the second weekend was on him.

For Pacific Rim the giant monsters vs. giant robots was easily and quickly established. That could have been done just in the first few trailers or even in clips in all the trailers. There were definitely enough cool shots theycould have put in. But for the most part there was no dialog in any of the trailers – it was all robots fighting monsters. That’s only interesting for a short time and to a very small audience.

But Pacific Rim is more than that. In a lot of ways it reminded me of Independence Day and Aliens and Battlestar Galactica, all at different times. But even though it has a similar feel to those other properties, it’s characters are unique and likable and the action is so, so cool!

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