a visual rant…
I just saw these images again, and they are a great example of good
theory, executed poorly:
They should have been more like:
or for goodness’ sake, even these:
It seems like the element of withholding, of hiding something, is what keeps it cool… Whether it’s via shadows or shading or actually hiding a portion of a face or expression. That’s what keeps singular images interesting.
And that’s exactly what’s lacking in the Avengers images. They are just flat, uninteresting images of these characters. It feels like sloppy marketing. Of those 8 characters, 7 of them are established (Nighthawk is not yet), 6 established with the current actors (Mark Ruffalo as Hulk hasn’t been yet), and 3 of them have been the main characters of their own individual movies already.
It’s almost as if Paramount knows they just need to slap an image of those characters on a banner and they’ll get attention. So I suppose on they don’t HAVE to put forth any more effort than that. And they know it. But it doesn’t seem like it would cost THAT much more to be interesting about it. Why must it be so lazy, or at least appear to be as such??